TV3 introduces ‘Power’, ‘X Factor UK’ and more programmes for 2016

TV3 CEO, Ray Nkew addressing business and media partners at screening

TV3 CEO, Ray Nkew addressing business and media partners at screening

In line with its tagline, ‘First In News, Best In Entertainment’, TV3 – a member of the Media General Group – has announced an exciting program line-up for 2016. This includes the return of several of the station’s own productions, new local production and intentional hit shows. 

The entertainment line-up includes intentional hit  drama  and comedy series, ‘Power’, ‘Chicago Fire’, ‘American Odyssey’, ‘Flash Foward’ and local series such as ‘Taste Of Love’, ‘Poisoned Bait’, ‘Shampaign’, Salon’,  ‘Asowedem’, ‘Secret Room’, and ‘Murder At Prime Suite’.

British hit singing contest, ‘XFactor UK’  debuts in May while Saturday blockbuster movies to expect include Fast Five, Safe House and Battleship. Adding to the exciting line-up are special spotlight segments from music channels Trace Africa and MTV Base.

Meanwhile viewers can expected revamped editions of popular TV3’s popular reality shows such as Ghana’s Strongest, Talented Kidz, Ghana’s Most Beautiful, and Celebrations.  Other programmes in the lineup are kids’ programmes including Sofia the First, Marvels Avengers Assemble, and Jake and the Neverland Pirates.

TV3 2016 programme screening1The line-up was announced during the channel’s  2016 programme screening at the Kempinski Hotel last week. According to management, TV3 is poised to retain its election headquarters status with the unveiling of several election-focused new programmes.

Starting April to August 2016, as part of its news and current affairs offerings, TV3 would introduce shows like ‘Eye on the Seat’ and ‘Constituency Link’, as well as ‘The Key Point’. Eye on the Seat is a 60 minute programme that would interrogate the policy references of political parties and their implication for the socio-economic development of Ghana, exploring themes including the economy, education, health and democratic consolidation.

The ‘Constituency Link’ would, for 15-minute during the Midday News, engage citizens on developmental issues in constituencies that political parties must prioritise in policy foundation and implementation. The aim of the programme is to deepen the understanding of the population of constituents in issue-based elections.

Ray Nkwe, Chief Executive Officer of the TV3 Network said in order to better cater for its clients, the station had undertaken a research to identify its key audiences, what they wanted, as well as which segments of the audience to engage at what time.

He said as part of TV3’s election strategy, it would deploy the largest news crew across the country to cover elections related activities, report breaking stories as they happen and develop stories that reflect the real situations in communities in its news bulletin.

‘We are going to launch the TV3 Election Centre, a dedicated Election Campaigncatalogue that will give the audience all information about the elections programmes,’ he stated.

TV3 2016 programme screening2

Winfred Kingsley Afful, Chief Operating Officer of TV3 network

He also announced that the addition of four new radio stations: 3FM-92.7, Onua FM-95.1, Connect FM-97.1 and Akoma FM- 87.9 to the MG group is very strategic for its advertisers as it allow MG to tailor-make certain offerings and use economies of scale such as giving them both radio and TV slots.The group would also launch Digital business activities soon to complement its offerings.

Winfred Kingsley Afful, Chief Operating Officer of the Network said that TV3 wants its viewers to enjoy the programmes offered and also give advertisers the exposure they want for their brands.

‘We want to be the most authoritative source of election information thus the launch of the various programmes within the election coverage campaign.TV3 2016 programme screening13TV3 2016 programme screening12TV3 2016 programme screening11TV3 2016 programme screening10TV3 2016 programme screening9TV3 2016 programme screening8TV3 2016 programme screening7TV3 2016 programme screening6TV3 2016 programme screening5TV3 2016 programme screening4 | Credit: | TV3 introduces ‘Power’, ‘X Factor UK’ and more programmes for 2016

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